传立中国 Mindshare China

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活动详情

我们诚挚邀请您参加传立中国10月18日周一在上海W Hotel举办的年度Huddle盛会。


在全球最领先的数字营销环境中，中国营销人员和品牌在寻求新增长机会时所遇的挑战愈加错综复杂。 10 月 18 日，传立中国将深度切入内容，新零售，平台，数据法规和消费者定位，打破营销成规，化繁为简，启发灵感，助您全面释放增长机会。最后，在俯瞰美丽黄浦江的W酒店Wet Bar举行的鸡尾酒会中，本活动将落下帷幕。


活动名额有限，所以，即刻点击以下的注册按钮预定您的通行证！


我们真诚期盼您加入这场振奋人心的全天盛会！


You are warmly invited to attend Mindshare China's inaugural Huddle event, to be held on Monday October 18th at the W Hotel, Shanghai.


In the world's most advanced digital marketing landscape, marketers and brands in China are facing mounting complexity as they look to unlock new growth. This October 18th, Mindshare China will uncover myths, navigate complexity and inspire – from content and new retail, to platforms, data regulation and finding your next consumer. The day's event will culminate with a cocktail networking session overlooking the beautiful Huangpu River.


Spaces are limited, so click on the ticket registration buttons below to reserve your ticket!

We look forward to you joining us for this exciting event!

Huddle + 鸡尾酒社交通行证（Huddle + Cocktail Pass）

如您参加10月18日早上10点至下午5点的Huddle主场活动，以及下午5点至7点的鸡尾酒社交，请选择本通行证。

*每人限选单个类别的通行证一张。请勿同时勾选两个类别。

This pass enables you to attend Mindshare China's Huddle on October 18th from 10am-5pm, as well as the Cocktail Networking session from 5-7pm.

*Each guest can only select one pass from a single category. Please do not select more than one category.

标准价格免费门票

Huddle主场活动通行证 （Huddle Only Pass）

如您仅参加10月18日早上10点至下午5点的Huddle主场活动，请选择本通行证。

如您还想参加下午5点至7点的鸡尾酒社交，请选择“Huddle + 鸡尾酒社交”通行证。

*每人限选单个类型的通行证一张。请勿同时勾选两个类别。

This pass enables you to attend Mindshare China's Huddle on October 18th from 10am-5pm.

If you wish to join the Cocktail Networking session from 5-7pm, please choose the Huddle + Cocktail Ticket.

*Each guest can only select one pass from a single category. Please do not select more than one category.

标准价格免费门票

活动日程

2021年10月18日

主要日程

09:00 - 10:00
签到｜Registration
开始签到 Registration Opens
10:00 - 10:05
开幕致辞 | Welcome to the Huddle
由传立中国CEO Benjamin Condit发表开幕致辞。

Held by Mindshare China CEO, Benjamin Condit
10:05 - 10:45
赢在中国 | Winning in China
作为Huddle的开篇，本场将探讨中国的增长故事和关键转变。这些转变将侧重于品牌在市场上取得成功需关注的平台、消费者、商业和文化。

This sets the stage for the day's Huddle by exploring China's growth story and the key shifts across platforms, consumers, commerce, and culture that brands will need to navigate through to succeed in the market.
10:45 - 11:15
在“平台第一”的市场中出奇制胜 | Winning in a Platform-First Market
本场将从流量的来源和落地，到数据和工具等角度入手，向您介绍对于平台的新思维模式。

An introduction to a new way of thinking on platforms, from traffic sources and landing, to data and tools.
11:15 - 11:30
早茶 ｜ Morning Tea
间歇期间将为嘉宾提供茶水与咖啡。

Tea and Coffee provided.
11:30 - 12:00
解锁新零售2.0 | Unlocking New Retail 2.0
从电子商务到社交电商，中国零售行业的发展日新月异。《新零售2.0》将带您了解推动新零售领域高度发展的种种因素——从市场趋势、渠道演变，到新数据源和技术，并最终与您共同探讨这一行业的未来走向。
From eCommerce to Social Commerce, retail in China is ever-changing. New Retail 2.0 looks to guide you through the evolution of New Retail and the defining factors of its rapid growth - from dynamic trends, channel proliferation, to new data and technology - ending the session with a glimpse of where New Retail is headed next.
12:00 - 12:30
体验经济 | The Future of Advertising is Experience
体验正成为品牌越来越有价值的接触点，特别是当他们试图触达Z世代的心智、思想和钱包。更重要的是，线上和线下体验继续融合，改变了它们在消费者旅程中扮演的角色。本场将涵盖品牌的趋势、影响和最佳实践，以在不断变化的品牌体验世界中把握机遇，无论线上线下。Experience is becoming an increasingly valuable touchpoint for brands, particularly as they seek to capture the hearts, minds, and wallets of GenZ. What’s more, online and offline experience continue to converge, changing their role in the consumer journey. This session will cover the trends, implications, and best practices for brands to navigate opportunities in an evolving world of brand experience, online and off.
12:30 - 14:00
午餐 ｜Lunch
午时将为嘉宾提供自助餐。

Buffet lunch will be provided.
14:00 - 14:45
解锁影响力| Influence the Influencer
《解锁影响力》将分为两部分，分别讨论中国不断演变的社会化营销的理论和奥妙。

本场将首先向广告主介绍社会化营销的最新方法论，然后将邀请广告主与社交平台、意见领袖们坦诚交流，如何让网红达人释放更大影响力，探索台前幕后的玄妙。

In a two-part structure, Influencing the Influencer will delve into both the method and the magic behind navigating the evolving China influencer landscape.

Firstly, this session will help marketers understand the methodology for success, before then taking a peek at the magic behind the scenes of working with a KOL.
14:45 - 15:25
内容创未来 | A Content First Future
数字化转型的时代，品牌更应该思考内容化转型，对增长至关重要。本场将讨论品牌应该如何从自身出发，借文化母体发掘内在驱动力，解构消费者文化以创造IP和新场景，并最终以内容大战略来推动全链路生意增长。

In the age of Digital Transformation, it has become imperative for brands to consider content transformation——a key component to growth.

This session will delve into how brands can pinpoint the cultural drivers of internal growth using themselves as the solution, deconstruct consumer culture with context and IP innovation, and drive full-link business growth with content strategy.
15:25 - 15:45
下午茶｜Afternoon Tea
间歇期间将为嘉宾提供茶水与咖啡。
Tea and Coffee will be provided.
15:45 - 16:15
发现下一个消费者 | Find Your Next Consumer
《追寻下一个消费者》旨在帮助品牌挖掘明日之关键的消费群体—Z世代与银发族。 本场我们将全方位解析这两种人群，并分享我们对于其媒体的行为、生活态度和消费习惯等方面令人振奋的发现。这些洞察将帮助您与这些增长潜力强大的群体建立深度联动。

Find Your Next Consumer aims to help brands identify the growth potential of tomorrow’s key consumers - Generation Z and the Silver Generation.

In this session, we’ll get to better know two audience groups with some exciting revelations about their media behaviour, life attitudes and consumption habits that will help you create even more relevance with these lucrative groups.
16:15 - 16:55
感受世界参差，致胜下沉市场 ​ | The Real Opportunity in China's Lower-Tier Markets
下沉市场绝非一个同质的人群。相反，它代表了千千万个截然不同的群体。在这场分享中，我们将深度探访这个充满参差的世界，帮您解码面向下沉市场消费者的增长机会。
Lower-tier markets are not simply a homogenous group of people. Rather, they represent millions of very different groups. In this session, we take a deep dive into this dynamic world, helping you to unlock lucrative growth amongst these audiences.
16:55 - 17:00
闭幕致辞 | Huddle Closing Statements
由传立大中华区执行主席林红霞发表闭幕致辞。
Held by Mindshare Greater China Executive Chair, Linda Lin
17:00 - 19:00
鸡尾酒会 | Cocktail Networking Session
闭幕鸡尾酒会将在上海W Hotel的Wet Bar举行

Held at the Wet Bar, W Hotel Shanghai

场地

场地

W Shanghai - The Bund
No.66 Lvshun Road
Shanghai, 中国

联系我们

请发送邮件至 nicholas.short@mindshareworld.com 获取活动或场地更多信息，您也可以拨打电话+86 1861891273联系我们。

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